KC CARE Health Center
The heart of community healthcare.
Often a non-profit will receive the benefit of a pro-bono donation to develop their logo, but are provided with no on-going support to fully define the brand appearance in a professional way. Due to budget constraints they may be utilizing an internal employee with little design experience and the good-looking logo suffers from existing in a sea of poorly designed materials. When KC CARE Health Center approached me for help they were in this state.
Working with their marketing manager, I have extended their basic brand palette for a fully-developed brand presence that is recognizable and elevates the professional appearance of this clinic that serves low-income communities. KCC is hopeful and pleasant, and by showing pride through their brand presence, they are bringing pride to the community they serve, enriching their healthcare experience.