LABL / Brooke Barrier

Identity Design

The intersection of creativity and strategy

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Specializing in strategy, naming and voice for creative brands, LABL - Language and Brand Lab provides a balance of creative and strategic thinking to their clients. A bold, simple mark—recalling a label—stands center for this identity, emphasizing the importance of a brand's name. Cool, refined minimalist palette keeps the appearance boutique and stylish. Intersecting copper lines and color blocking speak to this intersection of left and right brained thinking that defines LABL's philosophy.