Healthy Communities Wyandotte County

202020 Movement

Brand Identity & Collateral

Contracted by Single Wing Creative

A community health icon

With a goal to build 20 miles each of walkable sidewalks, bike paths and hiking trails, the 20/20/20 Movement campaign is designed to engage Wyandotte County citizens and officials in "building paths to a healthier community." 

A kinetic symbol-based identity for the 20/20/20 Movement generates energy, excitement and quick visual understanding for an audience that includes both government officials and families with children in a multi-lingual community. While a simplified color palette is established to ground the main identity and marketing, a broader palette of bold colors and icons offer opportunities to design new compositions aimed towards different interest groups keeping the collateral relatable, fresh and enjoyable.