EkSuccess Brands

American Girl Crafts Packaging

Get Creative!

To share creativity with young girls through products and packaging showcasing American Girl’s core values, a system of cohesive package & instruction book designs were developed to adapt to various sizes and formats for 160 sku initial launch, subsequent product development phases and line extensions. While functioning as packaging designer and manager, I gained familiarity with child safety labeling requirements, and functioned as on-set art director for cover photo shoots.