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IIDA-Mid America

MADA Awards

Event Identity

Paint outside the lines.

Interior designers strive to invent new ways to engage people in spaces. Inception for this endeavor begins with a gesture, a stroke of inspiration. With passion for creating spaces full of life, a great designer will bridge the gap between a client's needs and desires to create meaningful interaction with an environment.

The MADA Awards identity was designed to show an interaction between gestural strokes and amorphous shapes to represent the pull between inspiration and interaction with spaces; between desire and client needs. 

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